Ça vaut le coût

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Armed with a high level of curiosity and a great interest in new trends, Marie-Soleil Michon knows it pays to be smart in your spending. It’s only fitting that she is now the host of Ça vaut le coût. Produced in the style of a news program – both in studio and out in the streets – the show features informative segments, reports and capsules presented in a fast-paced, 30-minute format. Marie-Soleil and her team answer a wide range of practical questions on the key issues that affect consumers on a daily basis. The program also features many experts from various fields who discuss subjects of interest throughout the season. With Ça vaut le coût, consumers are better equipped to make the right choice.

Format: 30 minutes
Airtime: Tuesday, 12:30 pm
Rebroadcasts: Sunday, 3:00 pm; Sunday, 12:00 am

Audience Estimates

Age Audience
T2 + 50 000
A18-49 17 00
A25-54 14 000
W25-54 7 000