Cochon dingue

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With le Cochon Dingue, our young audience will reunite with 4 of Quebec’s most beloved youth stars and… a talking guinea pig. Together, they will develop a new digital encyclopedia called Wikidingue, an actual encyclopedia to be consulted online. Each episode will be centered on a specific theme which will be turned into something really special in an informative, educational and entertaining way.

Format: 30 minutes
Airtime: Monday to Friday, 5:30 pm
Rebroadcasts: Monday to Friday, 11:30 am

AUDIENCE ESTIMATES

Age AudiENCe
T2 + 120 000
A18-49 49 000
A25-54 40 000
W25-54 26 000

AUDIENCE PROFILE

Age INDEX
A25-54 + kids 0-11 y.o. 630
W 25-54 + kids 0-11 y.o 621
A18+, university 176
A18+, $100K+ per year 168

Source: Numeris, InfoSys+TV, confirmed data Winter 2017 (from Jan 9 to April 2)