Profile

A viewer profile concentration that stands out from the other networks.

A quasi-unique positioning from other francophone Quebec networks thanks to a more active profile, truly representative of young families, a demographic segment that is presently growing in Quebec.

TÉLÉ-QUÉBEC FRANCO SPEC. / DIG.*** FRANCO CONV. * BELL MEDIA FR**
A 18-49 171 104 86 130
A 18-49 University graduates 75K+ 200 87 88 116
W 18-49 200 97 94 109
A 25-54 146 102 89 122
A 25-54 University graduates 75K+ 184 85 91 111
A 25-54 with children aged 0-11 279 110 79 122
W 25-54 with children aged 0-11 296 108 82 100
A 55+ 70 99 106 85

*Conventional channels include TVA, SRC and V ** Bell Media Fr.: Canal D Canal Vie, Ciné pop, Investigation, RDS, Vrak.TV and Ztélé. ***Franco Spec. / Dig.: cdn dig.franco, cdn spec. franco (excluding cdn pay franco)

Source: Numéris, InfoSys+TV, Fall-Holidays-Winter 2017-18 : from Sept.11 ,2017, to April 1st, 2018

*Index: (Segment weighting in the network profile/Segment weighting in the population profile * 100). Base A18+

 

Télé-Québec, appointment television for educated, upscale audiences.

Source: Numéris, InfoSys+TV, Fall-Holidays-Winter 2017-18 : from Sept.11 ,2017, to April 1st, 2018