Profile

A viewer profile concentration that stands out from the other networks.

A quasi-unique positioning from other francophone Quebec networks thanks to a more active profile, truly representative of young families, a demographic segment that is presently growing in Quebec.

TÉLÉ-QUÉBEC FRANCO SPEC. / DIG.*** FRANCO CONV. * BELL MEDIA FR**
A 18-49 157 107 84 125
A 18-49 University graduates 75K+ 263 94 85 111
W 18-49 167 101 91 111
A 25-54 149 103 89 119
A 25-54 University graduates 75K+ 236 96 85 110
A 25-54 with children aged 0-11 308 113 76 120
W 25-54 with children aged 0-11 303 110 80 107
A 55+ 75 97 108 86

*Conventional channels include TVA, SRC and V ** Bell Media Fr.: Canal D Canal Vie, Ciné pop, Investigation, RDS, Vrak.TV and Ztélé. ***Franco Spec. / Dig.: cdn dig.franco, cdn spec. franco (excluding cdn pay franco)

Source: Numéris, InfoSys+TV, Fall-Holidays-Winter 2016-17 : from Sept.12 ,2016, to April 2, 2017

*Index: (Segment weighting in the network profile/Segment weighting in the population profile * 100). Base A18+

 

Télé-Québec, appointment television for educated, upscale audiences.

Source: Numéris, InfoSys+TV, Fall-Holidays-Winter 2016-17 : from Sept.12 ,2016, to April 2, 2017